Reporting and optimization: 12 questions answered.

What to measure and how to judge whether a program is worth continuing. Every answer stands alone, so jump to the one you need.

Reporting, optimization and program health

What to measure, how reports work, and how to judge whether a program is worth continuing.

What does affiliate reporting show?

Useful reports show clicks, orders, revenue, commission paid, new-customer rate, returns, active partners and revenue per partner. The site says reporting explains trade-offs and next actions, reading attributed revenue alongside discounts, returns and margin.

How often will I get reports?

The indicative tiers list bi-weekly dashboards at entry level and weekly review calls at higher levels, with custom portals in the largest tier. Your proposal sets the exact cadence.

What metrics matter most in an affiliate program?

The most useful metrics are contribution margin after commission, new-customer share, return rate, active partner count, EPC and cost per new customer. Revenue alone can hide losses in a program.

How do I judge partner quality?

Compare partners on net revenue after returns, new-customer share, refund and chargeback rates, content quality and rule compliance. Keep investing in partners that produce profitable customers.

How does performance optimization work?

Performance optimization uses partner, campaign and customer-quality data to focus effort on commercially meaningful activity. It may change commission rates, creative assets, the partner mix or the landing funnels.

What should I do with underperforming partners?

Give them support first, such as better assets or a clearer brief. If activity stays low, reduce effort on them and move attention to partners that convert. Remove partners that break the terms.

How do I know if affiliates are cannibalizing my other channels?

Compare new-customer rates, overlap with paid and email conversions and coupon code usage. If affiliate sales are mostly existing customers or brand searches, the program may be taking credit for sales you already had.

How long should I run an affiliate program before judging it?

Give it enough time to recruit, activate, produce content and cover your buying cycle. Many brands review at set milestones, such as 90 days, and decide using agreed measures. The site shows a 90-day agreement for one indicative tier.

What reports can I download?

The client portal produces a PDF account report for each client, and internal staff have a separate analytics report. Live dashboards also come from the tracking platform you use for the program.

Can I see activity inside the client portal?

Yes. The README lists a dashboard, tickets, Kanban board, activity feed, billing and survey history for clients. Ask which pages are enabled for your account.

How do you handle fraud in affiliate programs?

Common fraud includes self-purchasing, cookie stuffing, fake orders and sub-affiliate abuse. Controls include approval of partners, validation periods, monitoring and clear terms. The site lists fraud auditing and sub-affiliate blocking in higher tiers.

What should I do if results are flat?

Diagnose before changing: check tracking, partner activity, offer, landing page and product fit. Then test one change at a time, and decide in advance when to stop.

Reporting and optimization: 12 questions answered.

Reporting, optimization and program health

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