The types of ecommerce brands we work with
SendAffiliates builds and manages affiliate programs for ecommerce and direct-to-consumer brands across every product category. From fashion, beauty and skincare to supplements, sports nutrition, vitamins, home goods, electronics, food and pet products—we specialize in the partner strategy, recruitment and management that make any good product discoverable. Explore the categories below to see how the work adapts to the way your customers actually buy.
DTC storefront brands
Brands selling through their own Shopify, WooCommerce or custom checkout. Full attribution is possible here, so partner performance connects directly to orders, margins and repeat purchase behavior.
Subscription brands
Brands whose economics depend on renewals. Partner incentives are designed around retained customers rather than discounted first orders, with cancellation and renewal cohorts reported honestly.
Brands with retail or marketplaces
Brands selling through their own store alongside marketplaces or retail. We define channel rules explicitly—what partners can promote, how codes are handled and which purchases count as affiliate revenue.
Twelve categories, twelve buying journeys.
Every category has its own discovery habits, decision cycles and economics. Each page below explains the partner types, program design and measurement approach that fit that category.
Give fashion partners a collection worth styling.
Grow clothing, footwear and accessories brands through creators, style publishers and affiliates who understand fit, seasons and drops.
- Seasonal drops and capsule collection campaigns
- Styling, try-on and outfit-inspiration content
- Size, fit and returns-aware partner communication
Put your products in routines people actually follow.
Build affiliate programs for cosmetics, skincare, haircare and grooming brands with reviewers, tutorials and routine-led creators.
- Routine, tutorial and wear-test content
- Ingredient-aware product education
- Replenishment and subscription incentives
Help partners turn inspiration into considered orders.
Partner programs for furniture, kitchen, decor and home improvement brands built on inspiration content and considered purchases.
- Room-makeover and inspiration content
- Considered-purchase decision support
- High-AOV commission and attribution design
Win the comparison before the checkout.
Affiliate programs for tech and gadget brands powered by reviewers, comparison publishers and deal partners.
- In-depth review and comparison content
- Launch-day coverage and embargo coordination
- Deal, coupon and cashback partner management
Give food and beverage partners a product story worth sharing.
Build product discovery through recipe creators, publishers and sampling programs for food and drink brands.
- Recipe-led storytelling and sampling
- Retail and direct-to-consumer campaign alignment
- Repeat-purchase economics and partner incentives
Reach pet parents through people they already trust.
Affiliate and creator programs for pet food, toys, accessories and care brands built on genuine pet-parent trust.
- Pet-parent creator and community partnerships
- Subscription and replenishment incentives
- Safety-aware product education
Build a supplement program on trust, not hype.
Compliant affiliate programs for supplement brands, built on education-led creators, review publishers and retention-aware commissions.
- Education-led creator and publisher partnerships
- Claims review and FTC disclosure processes
- Subscription and replenishment economics
Win the shaker bottle, then the reorder.
Affiliate programs for protein, pre-workout and performance brands built on credible fitness creators and community trust.
- Fitness creator and coaching-community partnerships
- Performance-content guidelines and disclosures
- Flavor-launch and bundle campaign coordination
Become part of the morning routine.
Partner programs for everyday vitamin and mineral brands, built on routine content, comparison coverage and subscription retention.
- Daily-routine and habit content creators
- Comparison and review publisher coverage
- Autoship-friendly commission structures
Earn a place in the routine, not just the feed.
Affiliate programs for skincare brands built on routine content, honest reviews and replenishment-aware commissions.
- Routine, texture and wear-test creators
- Review and comparison publisher coverage
- Replenishment and subscription incentive design
Get your gear into the routines people keep.
Affiliate programs for fitness equipment, activewear and outdoor gear brands built on credible reviewers and community trust.
- Gear review and training-content partnerships
- Seasonal and new-year campaign planning
- High-AOV commission and attribution design
Earn the trust of parents, one honest review at a time.
Affiliate programs for baby and kids brands built on parent-trusted creators, safety-aware education and registry-season campaigns.
- Parent and family creator partnerships
- Safety-first product education and claims
- Registry, holiday and milestone campaigns
Different products. Same disciplined program.
Whatever the category, a workable affiliate program needs the same foundations: tracking you can trust, partners chosen for fit rather than reach, commissions reviewed against real margins and reporting that explains trade-offs instead of counting activity.
We do not promise rankings, revenue or sell-out launches. We build programs with clear responsibilities, honest attribution and evidence for every next decision.
We work with most product categories
These pages cover the categories we work with most often, but they are not a boundary. If you sell a physical or digital product online and have the margins, fulfillment and product information to support partner promotion, the same discipline applies.
Tell us about your brand and we will discuss whether an affiliate program makes sense for your category—and what it would take to build one well.
Get a creator recruitment sample for your category
Share your brand, website and priorities through our inquiry form. We use your product economics and audience research to guide planning—volumes, timelines and outcomes depend on the agreed scope and are not guaranteed.
Request a growth conversation ↗