Question 1

Do affiliates have to disclose that they earn commission?

Accepted Answer

In the United States, the Federal Trade Commission expects endorsers to clearly disclose a material connection, such as payment or free product. Brands are expected to guide partners and monitor compliance. Read the FTC's Endorsement Guides for current requirements.

Question 2

What counts as a clear disclosure?

Accepted Answer

A disclosure should be easy to notice and understand in the same place as the endorsement, in plain language such as paid partnership or affiliate link. Burying it in a hashtag pile or a hidden page is generally not enough.

Question 3

Is the brand responsible for what affiliates say?

Accepted Answer

Brands can be held responsible for partner claims they should have controlled. Give partners approved briefs, prohibit unapproved claims and review content. SendAffiliates helps organize briefs and disclosure requirements, and your advisers remain responsible for approval.

Question 4

What claims should partners avoid for supplements and wellness products?

Accepted Answer

Disease and treatment claims, guaranteed results and unsupported health claims create regulatory risk. Supplement claims have their own rules, so give partners a list of approved statements and have a qualified advisor review it.

Question 5

What should an affiliate brief include?

Accepted Answer

A brief states the product facts, approved claims, prohibited claims, required disclosure, brand assets, links or codes, content dates and approval steps. Clear briefs reduce rework and risk.

Question 6

What are partner terms and why do I need them?

Accepted Answer

Partner terms set commission, attribution, payment timing, prohibited practices, disclosure duties, brand use and termination. They give you a rule to enforce when a partner misbehaves.

Question 7

What is brand bidding and should I allow it?

Accepted Answer

Brand bidding means partners buy search ads on your brand name. It can capture sales you would win anyway and raise your ad costs. Most programs prohibit it or limit it in the terms.

Question 8

What are the rules on email outreach to partners?

Accepted Answer

In the United States, the CAN-SPAM Act sets rules for commercial email, including accurate headers, a physical address and a working opt-out. Other countries have stricter rules. SendAffiliates lists opt-out handling in its email outreach service.

Question 9

How do I handle creators under 18 or in other countries?

Accepted Answer

Check platform rules, local advertising laws and parental consent requirements before working with minors, and check disclosure rules in the creator's country. A qualified adviser can confirm what applies.

Question 10

What should I do if a partner breaks the rules?

Accepted Answer

Follow the process in your partner terms: document the issue, contact the partner, request correction, withhold affected commissions where terms allow, and remove the partner if needed.

Question 11

What about product safety and returns claims?

Accepted Answer

Make sure partners repeat only verified product facts, such as materials, sizing and care. Wrong claims about fit, safety or performance cause returns and complaints.

Question 12

Does SendAffiliates review partner content?

Accepted Answer

The site lists brand-approved briefs and claim review among its capabilities, with higher tiers adding post-publication review. Review depends on your scope, and final approval stays with you and your advisers.

Disclosure, claims and compliance: 12 questions answered.