Recruiting affiliates, creators and influencers
How partners are found, qualified and approached, and what separates a sign-up from an active partner.
How does SendAffiliates find affiliates for my brand?
The agency identifies website publishers, bloggers, review and comparison sites, deal partners and TikTok Shop affiliates whose audiences fit your products. It qualifies them for audience fit and content quality, then opens conversations with personalized outreach instead of scraped blasts.
What is the difference between an affiliate, a creator and an influencer?
An affiliate is any partner paid for referred sales, often a website or newsletter. A creator makes content such as videos or reviews. An influencer is a creator with an audience that trusts their recommendations. One person can be all three.
Which platforms do creators come from?
The site lists TikTok, YouTube and Instagram for creator and influencer recruitment, plus TikTok Shop affiliates and website publishers. Platform choice should follow where your customers research and buy.
How do you qualify a partner?
Qualification checks audience fit, content quality, engagement quality, disclosure habits and commercial model. Reach alone does not show that a partner can drive profitable orders, so follower count is only one input.
What does affiliate activation mean?
Activation moves an approved partner from sign-up to meaningful activity. It includes onboarding, welcome sequences, product education, creative assets and support for the first placement. Signing up is not selling.
Why do many affiliates never make a sale?
Many sign up and never post. Common causes are weak product fit, unclear commission, no assets, slow replies and no first-placement support. Activation work targets these causes.
How many partners do I need?
The number depends on your price, category and partner quality. A few active partners that fit your audience often outperform many inactive ones. Track active partners and revenue per partner, not only sign-ups.
What is product seeding?
Product seeding is sending products to suitable partners so they can experience the product before creating content or recommending it. It works best with a clear brief, careful partner selection and tracking of what each shipment produces.
Should I send free product to every creator who asks?
No. Set rules for who qualifies, such as audience fit, past content quality and disclosure habits. Seeding costs product, shipping and time, and unqualified recipients rarely produce content.
How do partners find out about my program?
Through direct outreach, partner networks, your own site's affiliate page and referrals from existing partners. SendAffiliates runs the outreach, including follow-up, opt-out handling and reputation-conscious sending.
Do you recruit on TikTok Shop?
Yes. The site names TikTok Shop affiliates among the partners it sources and onboards, and lists TikTok Shop seeding as a focus in the indicative growth tier. Confirm current scope in your proposal.
What is a deal or coupon partner, and are they worth it?
Deal and coupon sites list discount codes and drive purchases at the moment of checkout. They can raise volume but may take credit for sales that would have happened anyway. Decide how to handle them in your terms.
More affiliate answers
Related: Affiliate recruitment, Creator recruitment
Statements about SendAffiliates come from this site's services, industries and about pages. Everything else is general affiliate marketing guidance. Pricing figures on this site are indicative and set by written proposal. Disclosure and claims answers are not legal advice, so confirm them with a qualified adviser.
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